Facebook Says It Will Simplify Ad-Buying Process By Eliminating Standalone Sponsored Stories, Other Ad Units

Facebook is wrapping up a press session at its Menlo Park headquarters where it talked about the progress that it's making with advertisers and announced it will be eliminating and consolidating a number of ad units. The big vision, according to Product Manager Fidji Simo, is to simplify the general process of running ads on Facebook. She said that when Facebook looked at its 27 different ad products, it found that "every single product is really good on its own," but "the whole is less than the sum of its parts." Ultimately, she said that advertisers should just tell Facebook "who you are, what your message is, and what your objective is," then they should be able to run the kind of campaign that works for them without any "guesswork."

Source: http://feedproxy.google.com/~r/Techcrunch/~3/wq76TMB79NY/

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