In order to have a better understanding of what would be more beneficial to a business, let us discuss the various advantages and disadvantages of mobile websites and mobile applications.
Mobile Website
Advantages
The various advantages are -
- Requires fewer resources in comparison to an application.
- It is easier and faster to launch a mobile website.
- It can be created by reusing much of the structure of the actual (regular) web page.
- It is accessible to all devices with Internet access.
- It is easy to promote a website in comparison to an application.
- The updates can be uploaded at any time and can be made available immediately.
Disadvantages
The various disadvantages are -
- A website cannot be tailored to suit the features of a cell phone (smartphone), in addition, most mobile browsers are extremely simple.
- A mobile website will be less attractive, and will never be as complex and dynamic as an application.
Mobile Application
Advantages
The various advantages are -
- Within an application, we may include some features that cannot be included on a mobile website.
- Even if we do not have access to Wi-Fi or 3G, we can use the application that is installed in our mobile device.
- An application can use the entire screen of the device and provide a better interface to the user.
- The application is always visible on the desktop of the device, so the chances of using it are greater.
Disadvantages
The various disadvantages are -
- For a user to use an application, he or she must first download it, requiring greater knowledge and brand loyalty.
- It requires more money and resources to develop an application.
- Applications are not available to be downloaded on all mobile devices.
- Updating an application is not as easy as updating a website.
Thus, we can see that mobile websites and mobile applications can both be beneficial to a business and its customers.
Article Source: http://EzineArticles.com/7587457
Source: http://treichelwrites.blogspot.com/2013/04/mobile-websites-vs-mobile-applications.html
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